Back to All Events

Online Commercial Class/ Commercial Casting Director: Terry Berland, CSA

  • Talent House Academy (map)

Commercials are still going strong!

Online Commercial Class With :

Commercial Casting Director Terry Berland

Terry is responsible for casting Hundreds of projects like "Target" "Old Navy" "Nike" (plus more)

& the author of the book

“Breaking Into Commercials: The Complete Guide To Marketing Yourself, Auditioning To Win and Getting The Job"

Terry Berland, CSA

Commercials are actually a short scene that consists of hitting your mark, giving a look, or letting out your personality with only six lines.
— Terry Berland

Join us for the amazing opportunity to hear it straight from a Commercial Casting Director, Terry will talk about what exactly she's looking for when it comes to casting commercials! Commercials are still going strong!


Everyone usually gets so wrapped up in theatrical training they forget to perfect their craft for commercials as well!

In this class, Terry will teach you how to incorporate all of your TV/Film Training into auditioning for commercials along with a few new tricks and skills specifically for commercials! With so many commercials auditioning and shooting in the current environment we’re experiencing every actor should have these tools in their back pocket!

To act well in commercials an actor has to be able to let out their personality in a short scene in thirty seconds.  Terry’s Commercial Acting technique is based on fundamental acting in a short scene study format. 

CLASS DETAILS: 

  • In a fun up-beat environment of acting exercises the class will start out with an Improv for each participant to exercise and stretch the Improv muscle in their brain that is valuable for creativity and thinking fast on their feet.  

  • Through an exercise Terry will teach each participant how to find their own empowerment.

  • Each participant will perform the script that was assigned to them live through the zoom session. Terry will work the script with each actor & give notes/redirects giving valuable acting lessons to bring their read to the next level.  By watching each other the group will learn what makes a good audition worth a call back and a booking. 

  • If time permits at the end of the class Terry will talk about the business and answer any questions from the parents.

Exclusive Instructor with THA, (for kids and young adults) Terry Berland

You Will Learn:

  • How to successfully break down the copy for successful auditions (who are you, what are you advertising, who are you talking to etc..)

  • Perfect your on camera performance by practicing Terry's techniques

  • The proper ways to perform the copy for commercials

  • How to utilize space, beats and moments

  • Improv exercises to strengthen images in one's imagination using sensory details

  • How to achieve a more relaxed, fun performance full of texture

  • How to use your unique personality in the small space and short amount of time given

  • Direct and constructive notes from Terry Berland will be given to each student for necessary improvement

  • What commercial casting directors are really looking for


More about Terry:

Terry is the recipient of the commercial awards Clio, Houston International Film Festival, Art Directors Club, Addy, New York Film Festival, Mobius Advertising Award and International Film and Television Festival.  

Terry is the author of the best selling book “Breaking Into Commercials” on it’s third edition.

Commercials are a HUGE part of being a successful actor. Learn how you can stand out in the audition room by using your theatrical training in your commercial work!

Previous
Previous
September 29

Adults Only Improv With Ezra Weisz Entertainment Professional & Comedian

Next
Next
October 16

Allen Hooper Casting Associate with Jeff Greenberg's office, Online Class.